Storymind.com Writing Tips & Writing Software
 

Screenwriting Software

Books and Videos on Writing

Writing with the Story Mind<br>1 hour audio program
Dramatica &
Accessories

 

Software

 
StoryWeaver

$29.95

A step by step approach to story development, from concept to completed story for your novel or screenplay. More than 200 interactive Story Cards guide you through the entire process.

Details and Demo


Dramatica

$149.95

Dramatica Pro 4.0<br>Plus FREE Bonus!

The most powerful story structuring software available, Dramatica is driven by a patented "Story Engine" that cross-references your dramatic choices to ensure a perfect structure.

Details and Demo


Movie Magic Screenwriter

$149.95

Movie Magic Screenwriter<br>Plus FREE Bonus!

The most advanced screenwriting software available, Movie Magic is deemed a "preferred file format" by the Writer's Guild. An industry standard, MMS is used by professionals and studios around the world.

Details and Demo


Throughline Index Cards

$9.95

Interactive index cards - Name them, add notes, titles, colors, click and drag to re-arrange, adjust font, save, export and print. An essential tool for every writer.

Details


Academic Discounts
on Select Products

Are you a student, teacher, or academic staffer? Get the very best price on select products with these manufacturer sponsored academic discounts!

Details



 

  

 
Conditioning as Propaganda

by Melanie Anne Phillips & Chris Huntley
Co-creators of the Dramatica Theory

Presenting an audience with an alternative life experience is yet another way to impact your audience. By ignoring (or catering to) an audience�s cultural bias, you can present your story as an alternative reality. This impacts an audience by undermining or reinforcing their own personal Memories. By experiencing the story, the message/meaning of the story becomes part of the audience�s memory base.

The nature of the propaganda, however, is that the story lacks context, which must be supplied by the audience. Thus personalized, the story memory is automatically triggered when an experience in the audience�s real life summons similarly stored memories. Through repeated use, an audience�s �sensibilities� become conditioned.

In Conditioning propaganda, audience attention is directed to causal relationships like When A also B (spatial), and If C then D (temporal). The mechanism of this propaganda is to leave out a part of the causal relationships in the story, such as When A also B and If ?? then D. By leaving out one part, the objective contextual meaning is then supplied automatically by the audience. The audience will replace ?? with something from its own experience base, not consciously considering that a piece is missing because it will have emotionally arrived at the contradiction: When A also B and then D.

This type of propaganda is closest to the traditional usage of the term with respect to stories, entertainment, and advertising. For example, look at much of the tobacco and alcohol print advertising. Frequently the Main Character (the type of person to whom the advertisement is supposed to appeal) is attractive, has someone attractive with them, and appears to be well situated in life. The inference is that when you smoke or drink, you are also cool, and if you are cool then you will be rich and attractive. The connection between �cool� and �rich and attractive� is not really in the advertisement but an audience often makes that connection for itself. In Conditioning propaganda, more than in the other three forms of propaganda, the degree of impact on your audience is extremely dependent on your audience�s life experience outside the story experience .

Crimes and Misdemeanors is a film example that employs this conditioning technique of propaganda. The unusual aspect of the film is that it has two completely separate stories in it. The �Crimes� story involves a self-interested man who gets away with murder and personally becomes completely OK with it (a Success/Good story). The �Misdemeanors� story involves a well meaning man who loses his job, his girl, and is left miserable (a Failure/Bad story). By supplying two competing stories instead of one, the audience need not supply its own experiences to arrive at a false context while viewing this work. Audiences will come to stories, however, with a particular cultural bias. In our culture, Failure/Bad stories which happen to nice people are regrettable, but familiar; Success/Good stories about murderers are uncommon and even �morally reprehensible.�

The propaganda comes into effect when the audience experiences in its own life a Failure/Bad scenario that triggers a recollection of the Success/Good story about forgetting the grief of having murdered � an option that the audience would not normally have considered. Lacking an objective contextual meaning that sets one over the other, both stories are given equal consideration as viable solutions. Thus, what was once inconceivable due to a cultural or personal bias is now automatically seen as a possible avenue for problem-solving.

From the Dramatica Theory Book

  


$149.95                       $29.95          

*Try either or both for 90 days.  Not working for you?  Return for a full refund of your purchase price!

About Dramatica and StoryWeaver

What They Do

Dramatica is a tool to help you build a perfect story structure.  StoryWeaver is a tool to help you build your story's world.

Dramatica focuses on the underlying logic of your story, making sure there are no holes or inconsistencies. 

StoryWeaver focuses on the creative process, boosting your inspiration and guiding it to add depth, detail and passion  to your story.

How They Do It

Dramatica has the world's only patented interactive Story Engine� which cross-references your answers to questions about your dramatic intent, then finds any weaknesses in your structure and even suggests the best ways to strengthen them.

StoryWeaver uses a revolutionary new creative format as you follow more than 200 Story Cards� step by step through the story development process.  You'll design the people who'll inhabit your story's world, what happens to them, and what it all means.

How They Work Alone

By itself Dramatica appeals to structural writers who like to work out all the details of their stories logically before they write a word.

By itself, StoryWeaver appeals to intuitive writers who like to follow their Muse and develop their stories as they go.

How They Work Together

But, the finished work of a structural writer can often lack passion, which is where StoryWeaver can help.  And the finished work of an intuitive writer can often lack direction, which is where Dramatica can help.

So, while each kind of writer will find one program or the other the most initially appealing, both kinds of writers can benefit from both programs.

Try Either Program Risk Free!

We have a 90 Day Return Policy here at Storymind.  Try either or both of these products and if you aren't completely satisfied we'll cheerfully refund your purchase price.

 
Dramatica Details & Demo 

StoryWeaver Details & Demo 

 

 


Resources

 
Articles

Video/Audio

Downloads

Subscribe to Storymind Writing Tips Newsletter


Articles

Most Popular

Characters

Plot

Theme

Genre

Creative Writing

Constructive Criticisms

The Story Mind

Story Points

Propaganda

Reception

Story Development

Story Structure

Dramatica Theory

Dramatica Software

 


Video/Audio

The Story Mind

Characters

Plot

Theme

Genre

Storyforming

Story Ecoding

Storyweaving

Reception


Downloads

Story Structure eBook

4 Hour Audio Program
on Story Sructure

StoryformingNewsletter

Story Struicture inThe Real World eBook

eBooks, Guides

Demos & Trials

Subscribe to Storymind Writing Tips Newsletter
 

Contact Us - About Us - Lowest Price Guarantee - Shipping - Return Policy

Copyright Melanie Anne Phillips - Owner, Storymind.com, Creator Storyweaver, Co-creator Dramatica