Category Archives: Story Structure

Dramatica Storyforming Newsletter Volume 1 Number 1

Back in the 90’s when Dramatica was the new kid on the block, we published a “Storyforming Newsletter” for a span of time.

Here is a link to a PDF version of the very first issue….

Download in PDF (179K)

The Dramatica Storyforming Newsletter contains Writing Tips, Analyses of popular books and movies, and materials to help your create a perfect structure in your novel, screenplay, or stage play.

In this Issue:

  • “Building a Better Dinosaur” – a creative criticism of Jurassic Park
  • Objective vs. Subjective Story Perspectives
  • Story vs. Tale
  • The Story Mind
  • Storyforming vs. Storytelling
  • Leap of Faith
  • The Main Character
  • The Obstacle Character
  • Problem Element and Solution Element
  • Author’s Proof
  • Change Characters vs. Steadfast Characters
  • “One Woman’s Problem Solving is Another Man’s Justification”
  • Identifying the Throughlines in Your Story
  • Gender Speak – What’s In a Name?

and more!

Know Your Story Points – Main Character “Growth”

This article is excerpted from Dramatica Story Structuring Software.

Over the course of your story, the Main Character will either grow out of something or grow into something. Authors show their audiences how to view this development of a Main Character by indicating the direction of Growth by the Main Character.

If the story concerns a Main Character who Changes, he will come to believe he is the cause of his own problems (that’s why he eventually changes). If he grows out of an old attitude or approach (e.g. loses the chip on his shoulder), then he is a Stop character. If he grows into a new way of being (e.g. fills a hole in his heart), then he is a Start character.

If the story concerns a Main Character who Remains Steadfast, something in the world around him will appear to be the cause of his troubles. If he tries to hold out long enough for something to stop bothering him, then he is a Stop character. If he tries to hold out long enough for something to begin, then he is a Start character.

If you want the emphasis in your story to be on the source of the troubles which has to stop, choose “Stop.” If you want to emphasize that the remedy to the problems has to begin, choose “Start.”

THEORY:

Whether a Main Character eventually changes his nature or remains steadfast, he will still grow over the course of the story. This growth has a direction. Either he will grow into something (Start) or grow out of something (Stop).

As an example we can look to Scrooge from Charles Dickens’ A Christmas Carol. Does Scrooge need to change because he is excessively miserly (Stop), or because he lacks generosity (Start)? In the Dickens’ story it is clear that Scrooge’s problems stem from his passive lack of compassion, not from his active greed. It is not that he is on the attack, but that he does not actively seek to help others. So, according to the way Charles Dickens told the story, Scrooge needs to Start being generous, rather than Stop being miserly.

A Change Main Character grows by adding a characteristic he lacks (Start) or by dropping a characteristic he already has (Stop). Either way, his make up is changed in nature.

A Steadfast Main Character’s make up, in contrast, does not change in nature. He grows in his resolve to remain unchanged. He can grow by holding out against something that is increasingly bad while waiting for it to Stop. He can also grow by holding out for something in his environment to Start. Either way, the change appears somewhere in his environment instead of in him.

USAGE:

A good way to get a feel for the Stop/Start dynamic in Change Main Characters is to picture the Stop character as having a chip on his shoulder and the Start character as having a hole in his heart.

If the actions or decisions taken by the character are what make the problem worse, then he needs to Stop.

If the problem worsens because the character fails to take certain obvious actions or decisions, then he needs to Start.

A way to get a feel for the Stop/Start dynamic in Steadfast Main Characters is to picture the Stop character as being pressured to give in, and the Start character as being pressured to give up.

If you want to tell a story about a Main Character concerned with ending something bad, choose Stop.

If you want to tell a story about a Main Character concerned with beginning something good, choose Start.

Dramatica tracks more than 70 individual story points
and cross-references their combined impact
to create your perfect story structure.

Learn More…

 

Is Story Structure a Myth?

A whole flock of Story Gurus (myself included) will tell you that stories have structure. Therefore, if you learn that structure you’ll improve your stories. Ostensibly, this will lead to fame, riches, a keen sense of accomplishment, and the unparalleled pleasure of the act of writing itself.

But is that true? Do stories have a structure? And even if they do, is there really any way to figure out what it is? Based solely on the number of competing theories, one might suspect that either stories don’t have structures or that even those who spend their entire lives trying to figure it out, can’t!

But there’s an alternative explanation – actually, a couple of them, and I’d like to share those with you now….

First of all, we have two questions:

1. Do stories have structures?

2. Can we ever really define what they are?

We’ll take them in turn.

Stories have structure. There, I said it. But now I have to prove it. And so I’ll say something else – not all written works are stories. And many of those other kinds of writing don’t have any structure at all. In other words, when people use the term “stories” in a casual way to mean any durn thing an author writes, well, then it is impossible to agree if stories have structure or not, ’cause some of them do and some of them don’t.

So the first thing we need to do is divide what we commonly think of as stories into two different camps. One includes all those written works that have structure and the other contains all the written works that don’t.

Now its pretty silly to say that that any written work could exist that has absolutely no structure. So I’ll go back a bit on what I said. Even a dictionary has structure, sentences have structure, and paragraphs follow the conventions of a particular gramatic form.

Every random collection of words with no intent behind them has structure. Why? As a species we see animals in clouds, mythic figures in glops of stars, and impose images on inkblots. From this we can surmise that the human mind tries to impose structure even on chaos. No matter what written work we might examine, no matter how fluid and free-form, there will be those who see a clear structure in the thing.

Let’s no be so picky. If you see structure in everything, then you already don’t think structure is a myth so my work is done here. But when most people think of structure in regard to writing, they are not talking about grammar or form. Rather, they have “formula” in mind. In other words, writers tend to equate structure with a rigid formula for telling a story – a list of requirements that must be met or the story will suffer.

So let’s go with that and refine our first question to read as follows:

1. Is there a rigid formula that must be followed to write a successful story?

No.

Wait a minute! Didn’t I just say “Stories have structure,” and now I’ve turn ’round and proclaimed , “No they don’t.”

Yes. Yes I did. And here’s why…. Stories have structure but that structure isn’t a rigid formula; it is a flexible form. That’s why its so hard to see – its never quite the same from one story to the next.

Yet, the elements remain the same: There are Characters, Plot and Theme. There are personal problems, and goals, and moralities. There are acts, and scenes and beats. We feel their necessity, we sense their consistency, yet these are just impressions. The actual nature of the structure remains elusive, seen only in glimpses in shadows, never showing itself clearly.

This is not surprising. It is like the old story of three blind men trying to describe an elephant: One feeling the trunk, “It is long and twisty like a snake”. Another, examining the leg, “It is tall and round like a tree.” The last, exploring the ear, “It is thin and flat like a rug.”

Story Gurus are each describing the same elephant in the room. Each is seeing a portion of the truth. While the descriptions seem in conflict or at least disparate, they are really just parts of the same beast.

I’m not here to promote my particular view of the critter. Rather, I figure my “truth” is also just another facet of a greater “Truth”. So in regard to the questions I posed, let me answer like this:

Yes, stories have structure. No, we’ll never see the whole of it. But the more story gurus you study, the more sides you see of what stories are, what they can be, how they work, and how to build them.

Embrace what works for you, reject what feels wrong, and strive to develop your own take on story structure, always remembering that no matter how clearly it appears to you, its probably just another piece of the puzzle.

The bottom line is apply structure only in ways that enhance your productivity and your enjoyment in pursuing your craft. Anything else has no more place in your writing life than a rigid structure can be applied to every kind of story.

Visit our store for novelists and screenwriters:

The Most Important Article You’ll Ever Read on Story Structure

We think in narrative, but think about topics. Narrative is the operating system of our own minds, and we seek to impose that upon every topic we encounter. For if we can, then we have the most touch-points with our own awareness, and see the most we can of what we are exploring, as well as the forces that operate in that system and hold things together.

That which does not match the schematic of our minds appears to be chaos. But even chaos can be topically related.

The problem for the creative mind is that it wants to have topic and narrative come together in a perfect fit. It is like putting a pencil on a table, and balancing a ruler across it. Topic is on one side and narrative is on the other. If you push the topic side down to the table, like a seesaw, the narrative side will go up, and vice versa.

So, the truth of the matter is, that topic and narrative can never both be fully explored in the same work.

And so, some writers seek a perfect structure at the expense of the passion of their topic. And others seek to completely explore their topic, though it makes a shambles of narrative.

But if you can accept that structure should not be perfect and that topic will never be expressed, then you can find the balance between the two that optimizes the effect or personal satisfaction you are shooting for.

When creating, the Muse abhors structure. She wishes to romp free in the fields of experience. You must never try to bridle the Muse or she will run away from you never to return.

So, in any first draft, forget about structure. Let the story flow of its own topical organic nature.

At this time, you create a Story World – the universe of experience in which your story will take place. It is not your story, but is the realm in which your story’s journey will occur. But it should have no structure, because it is not even a narrative yet – just the narrative space in which the narrative will eventually form.

Next, after creating a story world, you create a storyline. This can be one or more journeys across your story world, with a point of departure, a destination, and meandering around and lingering at as manny different concepts as you like within your story world. Again, structure should not be specifically applied at this time, since your own mind is already automatically laying the embryonic foundations of structure in the background while your Muse creates.

Finally, in the third stage, you look at your finished storyline journeys and, regardless if there is just one story/journey or many, you go to the list of Story Points in Dramatica and make sure each journey has them all, as completely as is reasonable.

So, you ensure there is a goal, a protagonist, a main character, an influence character unique ability, and so on. BUT do NOT create a storyform yet! We aren’t interested at this stage what kind of goal it is, just to identify what the topical subject matter of the goal is – that each journey HAS a goal.

Finally, once you have revised your storylines to include as many of the story points as you reasonably can, THEN and ONLY then do you create a storyform. This storyform will provide a template to which you can aspire, but like the pencil and the ruler, you can never really achieve without short changing your topic and your passion.

So, in seeing what KIND of goal your story SHOULD have, for example, you can then consider if your goal is actually like that, similar to that, or worlds away from that. And, if it doesn’t match exactly, you can determine if you think that will hurt your story, or if it is close enough, or the story point minor enough, that you can just leave it as it is, in the most passionate and organic form, and ignore structure at that point.

No one ever read a book or saw a movie to experience a magnificent structure. The readers and audience are there to ignite their passions about a topic of interest to them. THAT is the bottom line and it is also King.  Never let structure get in the way of that.

Melanie Anne Phillips

Visit my store  for novelists and screenwriters

What is Story Structure?

Most writers are not story theorists, and don’t want to be. Still, an understanding of the way stories work can help support a writer’s instincts to make sure a flawed structure won’t get in the way of the creativity.

So what is story structure?  It is a map of the way people go about solving different kinds of problems, and a message by the author as to which methods are better than others.

Where did story structure come from?  Well, for thirty thousand years or so we’ve been telling stories, but nobody every really invented story structure.  Rather, story structure just kind of emerged as a byproduct of the effort to describe how individuals deal with problems and how they interact with others when dealing with problems that affect more than one person.

Story structure first appeared as the conventions of storytelling – certain truisms about the way people think and feel and they behave with one other.  These truisms might not have covered every real world situation, but they were useful enough as general guidelines for crafting a story that would feel real to readers or audience members and make a clear point about personal choices and behavior in general.

Now a lot of writers wanted something a little more tangible – something they could rely on as a framework for a story that really worked.  In addition, a few theorist-types like Aristotle, Jung and Campbell, were interested in seeing if there was some sort of common thread in structure, perhaps an overarching perspective in which it all made sense, or at the very least a way of better connecting what was going on in stories with real life issues and how people dealt (or even should deal) with them.

These kinds of inquires led to the development of everything from the concept of a three-act structure to the “hero with one thousand faces” to the famous and nearly ubiquitous “hero’s journey.”

Some twenty-five years ago, Chris Huntley and I developed our own model of story structure based on one new idea no one had ever proposed before called the Story Mind – as if the story itself had its own psychology, in which every character represents a facet of that larger group mind.

In our research we came to believe that every individual has certain common traits we all share, such as Reason and Skepticism.  And we each use all of them to try and solve our personal problems.  But when we gather together in groups to solve problems of common concern, we begin to specialize so that one person emerges as the Voice of Reason for the group, and another comes to be the group’s resident Skeptic.

In this way, the group can get greater depth or resolution on how to go about solving complex problems than if all the members worked as general practitioners, all trying to do all the jobs, each and every one.

It was our feeling this sort of thing naturally occurs whenever we gather toward a common purpose because, in a sense, it is a good survival trait for the group as a whole, and therefore for everyone in that group.

Well, there’s a lot more to our theory of story structure than that, but armed with this initial breakthrough concept, we spent about three years trying to build a model of story structure.  And the end result was an interactive model of all the different kinds of traits we all share, both large and very small, and how they hang together.  Those, we felt, were the elements of structure, and we created a kind of periodic table of story structure to show their dramatic properties and how they all related to one another.

And beyond that, we discovered that there were dynamics built right into the conventions of story structure that could only be seen if you looked at it as a Story Mind.  We cataloged those and how the whole structure was really a very flexible affair in which truisms were no longer needed because you could create very specific structures for just about any issue you might like to explore as an author.

Eventually, we converted those relationships into a software-based Story Engine in which you could make choices about the kinds of dramatics you wanted to put forth in your story, and the Story Engine would actually be able to determine the ramifications of each choice on the other dramatics in your story.  Ultimately, we used the story engine as the heart of a new story structuring software product called Dramatica.  We got a patent for it, in fact!  I was very proud.

Now, if you own the Dramatica software, you’ve probably noticed it presents a flat chart called the “Theme Browser” that shows how dramatic subjects relate to one another.  Though it isn’t in the software, there is also a 3D projection of the flat chart that looks something like a Rubik’s Cube on steroids, or a super-complex 3-D chess board. You can download a free copy of it in PDF.

The flat chart provides a map of the elements that make up stories and the 3D chart is the best way to understand the  “winding up” process of dramatic tension of your story.  Essentially, when you run into troubles in life, you try one kind of a solution after another – one different item in the flat chart after another until you find one that works.  In the 3D chart, this is like moving the dramatic  element around in a Rubik’s Cube manner.

Whenever you try one solution instead of another, you not only bring the new one to the front but simultaneously push the old one into the background or onto the back burner.  In the 3D chart, we call that “flipping and rotating” because sometimes you flip positions of dramatic items and other times you rotate them to change the order in which they are applied.  After all, some problems are caused by using the wrong process and other problems are caused  by using the right processes but in the wrong sequence.

The Story Engine at the heart of the Dramatica software tracks all of those elements to make sure no dramatic “rules” are broken. What’s a Dramatic Rule? As an analogy, you can twist and turn a Rubik’s Cube, but you can’t pluck one of the little cubes out of it and swap it’s position with another little cube. In other words, you can create all kinds of patterns, but you can’t break structure. Similarly in stories, you can create all kinds of dramatic patterns, but you can’t just drop story elements wherever you want – they have to MOVE into place and take others with them or the structure won’t hold up because it doesn’t match the way our own minds work.

When you answer questions about your story in Dramatica, you are expressing your dramatic intent – the dramatic pattern you want to create for your audience. That says something about the final arrangement you want with the “colors” in the Rubik’s Cube of your story.

Every time you make a choice, you are saying, “I want my story to look like this, as opposed to that.” You are choosing just as much what you DON’T want in your story as what you do.

The choices are cumulative – they pile up. The more you make, the more Dramatica’s Story Engine winds up. Your ongoing choices start to become limited as to which options are still available, not by arbitrary and rigid rules, but because some choices or combination of choices simply prevent other options from being possible in that particular story if the structure is to be true to our own way of thinking as human beings.

Imagine – what would happen if you put any combinations of things into a story without limits? Then anything goes. That means there is no good structure or bad structure, in fact there would be no structure at all, just a heap of conflicting dramatic messages.

So, what is structure? Structure is nothing more than making a point, either logistically or emotionally or both. Many stories don’t need structure because they are not about making a larger point or having a message, but are designed to be experiences without any greater overall meaning.

We call experiential structures “Tales” and greater meaning structures “Stories.”  So, if you have an unbroken chain of events that makes sense coupled with a series of emotional experiences that don’t violate the way people really feel, that’s all you need to have a complete Tale structure.  But, to have a complete Story structure, each event and experience is part of an overall pattern that becomes clear by the time the story is over.  There is nothing better or worse about a Tale compared to a Story, but authors of Stories take upon themselves a more demanding rigor.

Historically, it has been easy to miss a step in the events of a tale or a beat in the emotional journey.  And, it has been even harder to ensure that each of those dramatic moments contributes to the greater meaning in a story.  That’s why Dramatica’s Story Engine was built –not to inspire or help you build your story’s world per se, but to ensure that whatever you want to write about, and whether you want to tell it as a tale or a story, the underlying structure will be sound, complete, and tuned to just the message you want to convey to your readers or audience.

You can try out the Story Engine for free!  The demo version of Dramatica is fully functional, other than saving your work.  So if you want to try some of the questions and play around with the other tools, you can download the demo here and get everything the Story Engine has to offer except for saving your work to continue with it in later sessions.

Honestly, you may find Dramatica a little daunting, as it is extremely powerful and wide ranging with all kinds of features and functions.  And, it is built on our theory of story structure, which (though elegant) is also extensive and detailed.  Nonetheless, my feelings are that the more you learn about story structure in Dramatica , the more you have improved your ability to visualize and actualize your story.  So, my advice is to give it a try for free.  All you have to lose is a little itsy bitsy crumb of time, but what you have to gain is a much deeper and powerful understanding of stories and how to structure them.

Melanie Anne Philips

Click here for more Dramatica details and Demo

Here’s something else I made for writers…

The Four Throughlines in To Kill A Mockingbird

There are four throughlines that must be explored in every story for it to feel to readers or audience that the underlying issues have been fully explored and the message fully supported.

Throughline 1: The Objective Story

The Objective Story is the big picture – the situations and activities in which all the characters are involved.  In To Kill A Mockingbird the Objective Story Throughline explores opinions in a small 1930s southern town where Tom Robinson, a black man, is accused of raping a white girl . Though he is being brought to trial, many of the town folk think this case should never see trial and the defendant should just be lynched. Defending Tom Robinson is Atticus Finch, a well-respected lawyer (played by Gregory Peck in the movie version).  The father of the ostensibly-raped girl, Bob Ewell, leads a mob to murder Tom Robinson, but Atticus stands firm against them.  Enraged, Ewell seeks to hurt Atticus children in revenge.  This makes Atticus the protagonist of the story and Bob Ewell the Antagonist.

Throughline 2: The Main Character

The Main Character is the one we identify with, the one whom the story seems to be about at a personal level.  In To Kill A Mockingbird Atticus’ young daughter, Scout in the Main Character, and her throughline describes her personal experiences in this story.  We see this story of prejudice through her eyes, a child’s eyes, as she watches her father stand up against the town and Bob Ewell.  It is because we stand in her shoes, that makes her the Main Character.  Though the story is about the trial and about prejudice, it feels like it revolves around her impressions of it.  But Scout has many issues of her own as well, not the least of which is Boo Radley, the monstrous child-killing boogey man who is locked in the basement of his family’s home on Scout’s street.

Throughline 3: The Influence Character

The Influence Character is not the antagonist but the character who most influences the Main Characters outlook and feelings.  In To Kill A Mockingbird Boo Radley is the Influence Character, the reclusive and much talked about and dangerous crazy man living down the street from Scout. The rumors surrounding this man, fueled by the town’s ignorance and fear, makes scout concerned for her safety and along with anyone else, tends to hold him in derision.

Throughline 4: The Subjective Story

The Subjective Story is the tale of how the Influence Character and Main Character change each other over the course of the story.  One will be forced by their interactions to grow in their steadfast outlook.  The other will be affected by that steadfastness to ultimately change to adopt the outlook of the other.  This is the heart of a story’s message.  In To Kill A Mockingbird the Subjective Story centers on the relationship between Scout and Boo Radley. This throughline explores Scout’s prejudice against Boo’s solely by virtue of heresay. Boo has been constantly active in Scout’s life, protecting her from the background, ultimately saving her and her brother from Bob Ewell. When Scout finally realizes this she changes in her feelings toward him, thereby strongly supporting the story’s message that it is very easy to fall into prejudice for anyone, if we judge people by what we hear, rather than what we have determined from our own first-hand experience.

To further illustrate how these four throughlines work together to create and support a story’s message, watch the following video clip recorded at one of my seminars on story structure:

Melanie Anne Phillips

Want to know more?  Check out my books on story development, my StoryWeaver software for building your story’s world, and our Dramatica software for structuring your story.

What Creates Dramatic Tension?

By Melanie Anne Phillips

In narrative structure, there are two forces that converge to create a sense of rising tension that culminates at the climax: the quest to achieve a goal and the increasing pressure to change a deeply held conviction. Each of these forces informs the other so that, ultimately, the choice to change one’s nature or remain steadfast in one’s views and potential success in achieving the goal depend upon one another. In some stories, success depends upon the personal choice. In other stories, one’s nature is determined by success or failure. But in all cases, the interrelationship between the outcome of the plot and the culmination of the main character’s growth, builds the potential that drives the story forward to its conclusion.

 

The War Between Creativity and Structure

Perhaps the greatest hurdle in writing is the attempt to bring structure to a story without putting your Muse in a straight jacket.

Often structure is brought into the picture too soon, clamping your passion into an iron maiden that pierces it more deeply with every turn of a structural screw until it bleeds out entirely.

In contrast, writing with purposeless abandon creates a jellyfish of a story: an amorphous blob of subject matter with no spine, full of sound and fury, signifying nothing.

The Master Storyteller Method was designed to bring passion and structure together seamlessly, at the right place and the right time in the story development process.

When first starting to write, our ideas usually come fast and furious. Many of them are little snippets: a notion for a line of dialog, a location in which some action will take place, the basic concept for a character, or perhaps a plot twist. Sometimes, we begin with no more than a period of history or a topic or an ethical message that we’d like to explore in our book or screenplay, and the more we think about it, the more ideas we get.

Like the pieces to a jigsaw puzzle, each story concept is separate, and what’s more, we haven’t seen the picture on the box so we don’t even know that we’re trying to build. What we are doing at this stage is developing a Story World – basically a realm of our interests or subject matter that is all of the same basic topic or genre, but really isn’t a story yet.

As the story world becomes more complete, we begin to get a sense of the story we want to tell. In fact, a single Story World can give birth to many different stories, such as with Harry Potter, Anne Rice’s Vampire Saga, and the Star Wars Universe.

The Master Storyteller Method provides techniques developing your story’s world and discovering who’s in it, what happens to them, and what it all means.

Your story world is like a map of the material you’d like to explore. Your story will be the specific path you take across it. Think of your Story World as a beautiful unspoiled landscape, untouched by the hand of man. You are a pioneer who is the first to see that gorgeous valley and your mind envisions a glorious city to be built there that works in harmony with the environment and provides an orderly life for its inhabitants.

You would not do well to have come with a predetermined “most efficient” city plan with all the streets and locations laid out with complete disregard to the terrain – to simply be stamped onto the land. Rather, you should look at the lay of the land and determine where a road can go straight and where it must go around a hill or a stand of trees to retain and even maximize the beauty of the scenic route.

Sometimes, alas, a tunnel must be drilled through a hill as it is the only way to get to a view, or a roadbed cleared through the trees so you can see the forest for them. But more often than not, if the landscape of your story is the guiding organizing property and the structure conforms to it, it will be a far finer city experience in the end.

The Master Storyteller Method gently creates a freeform structure: a means of organizing your story world that is both free and has form.

Eventually, you will have platted out your story city so that all the most impressive landmarks are left unaltered and there is an unbroken pathway that will convey your reader from one to the next until the sum total of your purpose in telling the story can be seen an appreciated.

But before you pave those roads and commit to construction, you’ll want to be sure you have made all the best choices and that no better alternatives have emerged during your efforts to refine and revise your city plan.

What you need is an objective way of double-checking that all the traffic will move smoothly, that the unexpected twists and turns in the road have a reason to be laid out that way and that no roads come up short or run into dead ends.

The Master Storyteller Method employs an interactive spot-check for all essential structural points and a guide against which you can compare your story-plan to see where and how far you may have diverged from a consistent structure.

Keep in mind that no structure has to be perfect in a finished work. Still, you’ll want your structure to be as sound as possible without undermining the very concepts that drew you to want to write this particular story in the first place. In the end, it is a judgment call for the author as to whether drifting off structure does too much harm or is okay in any given case.

The main point is that that no one reads a book or goes to a movie to experience a perfect structure but rather to have their passions ignited. So if it comes to a choice between an exciting thing and a structural thing, go with the excitement whenever you can, but be sure never to break structure completely or your readers or audience will not be able to cross that gap and will cease to follow you on your journey.

A self-guided version of the Master Storyteller Method is available for free on this web site. Just follow the steps provided, or jump right into the sections where your story could use the most help.

Visit the Master Storyteller Method Web Site